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CELER CAPITAL

Market Research

The market, by the numbers.

Demographics, market structure, labor, and transaction activity across home health, assisted living, and home care — the evidence base behind the firm’s healthcare thesis. Full citations accompany every figure.

Data as of August 2026 · Refreshed quarterly

At a Glance

The investor highlight reel.

$191B

Record global healthcare PE deal value, 2025

Bain & Company

89.9%

U.S. senior housing occupancy Q2 2026, 19 quarters of gains

NIC MAP

~42,500+

U.S. home health agencies + assisted living communities combined

CMS / Argentum

82M

U.S. adults 65+ by 2050, up from ~61M today

U.S. Census Bureau

Exhibit

The U.S. provider universe by sub-industry

Number of providers / communities

~11.2KNursing care facilities~11.5KHome health agencies~31KAssisted living communities

Source: IBISWorld (2026) / CMS (2023) / Argentum (2026)

Assisted living counts reach ~41,500 under broader state licensure definitions (NCAL). Non-medical home care adds tens of thousands of establishments on top — too definitionally varied to chart with confidence.

Exhibit

Most providers are small: the consolidation gap

Assisted living communities (U.S.)

~31KTotal communities~650Held by the largest provider

Source: Argentum Largest Providers (2025)

Even the largest U.S. senior living provider operates roughly 2% of communities — the definition of a fragmented, consolidable market.

Primary Market

United States

US 01

The demographic engine

U.S. demand for home health, assisted living, and home care is driven by an irreversible demographic shift.

61M → 82M

U.S. adults aged 65+, today versus 2050 — from roughly 18% of the population toward nearly a quarter.

Source: U.S. Census Bureau

89.9%

U.S. senior housing occupancy in Q2 2026 — 15 of 31 primary markets at or above 90%, and the 19th straight quarter in which absorption outpaced inventory growth.

Source: NIC MAP (Q2 2026)

12M → 19.8M

U.S. adults 85+ — the core assisted living cohort — projected to grow from ~12M in 2030 to ~19.8M by 2050, roughly tripling from today's ~6M.

Source: U.S. Census Bureau

7:1 → <3:1

The family caregiver support ratio (adults 45–64 per person 80+) falls from 7:1 in 2010 to under 3:1 by 2050 — structurally shifting care from unpaid family to paid providers.

Source: AARP Public Policy Institute

4.18M

Americans turning 65 in 2025 — about 11,400 per day, the highest on record ('Peak 65'); older adults already outnumber children in 11 states.

Source: Alliance for Lifetime Income / U.S. Census Bureau

7.4M → 13.8M

Americans 65+ living with Alzheimer's dementia today versus 2060 — a near-doubling that makes memory care the fastest-growing senior housing segment.

Source: Alzheimer's Association, 2026 Facts and Figures

$409B → ~$1T

Annual U.S. dementia health and long-term care costs, 2026 versus 2050 — alongside 19B hours of unpaid dementia care worth an estimated $446B in 2025, a monetized proxy for latent paid-care demand.

Source: Alzheimer's Association, 2026 Facts and Figures

1%

Senior housing inventory growth in 2025 — the lowest since tracking began in 2006, deepening the supply-demand imbalance.

Source: NIC MAP

Exhibit

U.S. adults aged 65+

Millions of people

61MToday82M2050 (projected)

Source: U.S. Census Bureau

Exhibit

U.S. senior housing occupancy, Q2 2026

Percent occupied

88.4%Assisted living89.9%Senior housing overall91.3%Independent living

Source: NIC MAP (Q2 2026)

19th consecutive quarter of gains; AL–IL spread narrowest since 2014.

US 02

Home health

Skilled, Medicare-certified clinical care delivered at home — a large, reimbursement-driven market with a consolidating agency base.

~$160B

Projected U.S. home healthcare market by 2026; North America holds ~42% of a global market growing at ~10.5% CAGR toward ~$1T by 2033.

Source: Grand View Research / Fortune Business Insights

12,000+

Medicare-certified home health agencies in 2024; excluding California the supply shrank 1%, and 97% of beneficiaries live in a ZIP code served by two or more agencies. Over 80% for-profit.

Source: MedPAC (December 2025) / CMS

$16B / 2.7M

Medicare fee-for-service home health spending in 2024 across 2.7M users and 8.3M 30-day care periods — with 18.1% of hospital discharges referred to home health, above pre-pandemic levels.

Source: MedPAC (December 2025)

21.2%

Average FFS Medicare margin for freestanding home health agencies in 2024 (for-profits 23.1% vs nonprofits 12.2%) — but the all-payer margin is just 5.0%, making payer mix and operational quality the decisive value levers.

Source: MedPAC (December 2025)

-1.3%

CY2026 Medicare home health payment update (~-$220M), with MedPAC recommending a further 7% base-rate cut for 2027 — a reimbursement glide path that rewards efficient operators and pressures marginal ones toward exit.

Source: CMS CY2026 HH PPS Final Rule / MedPAC (March 2026)

4–6×

Commonly cited lower-middle-market transaction multiple range (EBITDA) for Medicare-certified home health agencies. Illustrative benchmark; actual pricing is deal-specific.

Source: Industry transaction benchmarks

Sponsor-led

Private-equity-backed platforms actively consolidate the space; sponsor-backed add-ons led home health transaction activity through 2025–2026.

Source: Mertz Taggart / Bain & Company

US 03

Senior living & assisted living

Senior housing spans independent living, assisted living (ALF), and memory care. Assisted living is the firm's focus segment: needs-based demand, private-pay revenue, and record occupancy against a supply drought.

~31,000

Professionally managed U.S. assisted living communities housing nearly 1.4M residents; counts reach ~41,500 under broader state licensure definitions. No operator holds a dominant national share.

Source: Argentum (2026) / NCAL / CDC NCHS

88.4%

Assisted living occupancy in Q2 2026, within a senior housing market at 89.9% overall; the AL–IL occupancy spread is the narrowest since 2014.

Source: NIC MAP (Q2 2026)

~550K

Projected senior housing unit shortfall by 2030 — a ~$275B investment gap; Q1 2025 construction starts (~1,076 units) were the lowest since 2009.

Source: NIC MAP Vision

~5%

Assisted living rent growth year over year — ahead of independent living (~4%) and well above the ~3% long-term average.

Source: NIC MAP

$25B

U.S. senior housing transaction volume in 2025 — among the strongest years on record; acquisition activity expected to remain elevated through 2026.

Source: NIC MAP

6–8×

Commonly cited lower-middle-market transaction multiple range (EBITDA) for assisted living operations. Illustrative benchmark; real-estate-included deals price on cap rates.

Source: Industry transaction benchmarks

Continuum of care

Large operators integrate vertically across the care continuum: among top-25 nursing operators, an estimated ~80% also offer assisted living and outpatient therapy, ~76% hospice, ~52% home care, and ~40% pharmacy — the multi-vertical playbook this platform follows.

Source: Industry operator analyses (commonly cited)

1%

Inventory growth in 2025 — a two-decade low. New construction starts remain depressed, extending the supply-demand imbalance into the 2030s.

Source: NIC MAP

Exhibit

Senior housing rent growth, year over year

Percent

~3%Long-term average~4%Independent living~5%Assisted living

Source: NIC MAP

Exhibit

Vertical integration among top-25 nursing operators

Estimated share offering each adjacent service

~40%Pharmacy~52%Home care~76%Hospice~80%Outpatient therapy

Source: Industry operator analyses (commonly cited)

The continuum-of-care playbook: large operators monetize each vertical; home care feeds facility occupancy.

Exhibit

Benchmark EBITDA multiples by segment

Midpoint of commonly cited lower-middle-market ranges (×)

3–5×Home care (3–5×)4–6×Home health (4–6×)6–8×Assisted living (6–8×)

Source: Industry transaction benchmarks

Illustrative benchmarks, not valuations; actual pricing is deal-specific.

US 04

Home care (non-medical)

Personal care and companion services — private-pay and Medicaid-funded, the most fragmented of the three industries, and the one demographics push hardest.

$658B

Global home care services market in 2026, projected to ~$1.33T by 2033 (~10.6% CAGR).

Source: Coherent Market Insights / Future Market Insights

Tens of thousands

Non-medical home care establishments across the U.S. — dominated by small independent and franchise operators; the largest platforms hold single-digit national share.

Source: IBISWorld / Statista

3–5×

Commonly cited lower-middle-market transaction multiple range (EBITDA/SDE) for non-medical home care agencies. Illustrative benchmark; payer mix and caregiver retention drive pricing.

Source: Industry transaction benchmarks

53M

Unpaid U.S. family caregivers providing an estimated $870B in informal care annually — structural unmet demand that professional operators will absorb.

Source: AARP / National Alliance for Caregiving (2025)

$145.9B

Annual Medicaid home and community-based services (HCBS) spending — now the clear majority of the $228.6B Medicaid long-term-services budget, the payer backbone of Medicaid-funded home care.

Source: Medicaid.gov / CMS-commissioned LTSS analysis

US 05

Labor: the binding constraint — and the moat

Care labor is the largest occupation in America and its fastest-growing constraint. Operators who can recruit and retain at scale hold a durable advantage.

4.3M

Home health and personal care aides employed in the U.S. as of May 2025 — the single largest occupation in the country, at a median wage of $17.21/hour (~$35,800/year).

Source: U.S. Bureau of Labor Statistics (OEWS, May 2025)

75%

Median annual caregiver turnover at U.S. home care agencies in 2024 — improved from the 81.6% peak but still the sector's defining constraint; retention capability is the acquirer's largest value-creation lever.

Source: Activated Insights 2025 Benchmarking Report

~30%

Share of U.S. direct-care aides who are immigrants (820,000+ workers) — making labor supply sensitive to 2025–2026 immigration policy shifts and reinforcing the advantage of scaled employers.

Source: KFF (April 2025) / PHI

+17%

Projected employment growth for home health and personal care aides, 2024–2034 — with ~765,800 openings per year, far above the all-occupation average.

Source: U.S. Bureau of Labor Statistics

#1 sector

Healthcare and social assistance is projected to be the fastest-growing U.S. employment sector through 2034 (+8.4%, ~2M jobs).

Source: U.S. Bureau of Labor Statistics

US 06

M&A activity

Healthcare private equity set records in 2025. Home-based care deal volume has since become more selective under tighter regulatory oversight — an environment that favors disciplined, compliant buyers.

$191B

Record global healthcare private equity deal value in 2025 — surpassing the 2021 peak — across 445 announced buyouts, the second-most on record. Healthcare buyout value rose ~115% year over year.

Source: Bain & Company, Global Healthcare Private Equity Report 2026

$156B

Healthcare PE exit value in 2025, up from $54B in 2024, as sponsor-to-sponsor activity rebounded — proof of a functioning exit market.

Source: Bain & Company

105

Home-based care transactions closed in 2025 (21 more than 2024), led by hospice; 27 closed in Q1 2026 and 16 in Q2 2026 as buyers turned more selective.

Source: Mertz Taggart Home-Based Care M&A Reports

$3B / $1.1B

Even in a selective market, 2026 produced two of the sector's largest deals on record: General Atlantic's ~$3B acquisition of TEAM Services Group and Kinderhook Industries' ~$1.1B take-private of Enhabit.

Source: Mertz Taggart / industry reporting (2026)

240

Publicly announced seniors housing & care M&A transactions in Q2 2026 alone (+25.7% vs Q2 2025), representing nearly $4B — the third consecutive quarter averaging 80+ announced deals per month, with assisted living just over half of all deals.

Source: Irving Levin Associates (LevinPro LTC, Q2 2026)

733

Publicly announced senior care M&A transactions in the 12 months ending mid-2025 — a record by deal count, up from 717 in 2024 and 518 in 2023, with ~$11.9B in disclosed value.

Source: Irving Levin Associates (LevinPro LTC)

252 / 912

Private equity acquisitions in U.S. assisted living, 2006–2023: 252 transactions covering 912 facilities and ~$17.3B in value — with ~68% of deals single-facility, the aggregation playbook in action.

Source: Peer-reviewed academic study (2025)

~70%

Share of U.S. senior housing properties held by smaller operators with 15 or fewer properties; the top 25 assisted living operators control only ~38% of units.

Source: NIC / industry ownership analyses

Rebound

U.S. health services M&A value and volume expected to strengthen through 2026 after a slower 2025 (~$18B in Q1 2026), with policy and reimbursement clarity the key variable.

Source: PwC Health Services Deals Outlook

KPMG and Deloitte healthcare M&A outlooks likewise flag continued consolidation and sustained private-capital interest across care delivery, with premium multiples for scalable home-based and adjacent-care platforms.

Exhibit

Home-based care M&A transactions

Closed deals per period

842024105202527Q1 202616Q2 2026

Source: Mertz Taggart Home-Based Care M&A Reports

Exhibit

Global healthcare private equity

USD billions

$54BExit value 2024$156BExit value 2025$191BDeal value 2025 (record)

Source: Bain & Company, Global Healthcare Private Equity Report 2026

Exhibit

The senior care M&A cycle — deal count

Announced transactions per year

500+2014 (prior-cycle peak)51820237172024733LTM mid-2025~9602026 pace (annualized)

Source: Irving Levin Associates (LevinPro LTC)

2026 pace annualizes Q2 2026's 240 announced deals — the third straight quarter averaging 80+ per month. Outlook: PwC expects health services M&A to strengthen through 2026; demographic supply of retiring founder-owners points to an elevated deal pipeline into the 2030s.

Exhibit

Senior care M&A disclosed value

USD billions per 12-month period

$7.9B2023$11.9BLTM mid-2025$25B2025 (senior housing volume)

Source: Irving Levin Associates / NIC MAP

Deal mix has shifted toward many smaller transactions — consolidators systematically aggregating regional operators rather than relying on mega-mergers.

Exhibit

U.S. senior housing ownership concentration

Share of properties by owner type

9%REITs21%Non-REIT institutional70%Small operators (≤15 properties)

Source: NIC / industry ownership analyses

Seventy percent of the market sits with small operators — the acquisition universe.

Exhibit

Q2 2026 home-based care deals by subsector

Closed transactions

8Hospice8Home care6Home health

Source: Mertz Taggart

Hospice was also the most active subsector in Q1 2026 (10 deals).

Selective Expansion Market

Canada

CA 01

Demographics and demand

Canada's aging curve tracks the U.S. with a smaller base and heavier public-payer involvement — a complementary expansion market.

23–25%

Share of Canada's population projected to be seniors (65+) by 2036, up from roughly 19% today.

Source: Statistics Canada / CIHI

Canada's 75+ population — the heaviest users of home care and residential care — is projected to double by 2037.

Source: CIHI

1 in 10

Canadian seniors aged 75+ live in residential care, with capacity constraints pushing policy and funding toward home-based alternatives.

Source: CIHI

199,000

Additional long-term care beds Canada needs by 2035 — nearly doubling existing stock, requiring an estimated $64B in capital spending: a structural capacity gap private operators help fill.

Source: Conference Board of Canada / Canadian Medical Association

CA 02

Market size and structure

A large, provincially regulated market growing at a high-single-digit rate, with government funding a structural demand tailwind.

US$17.7B

Canadian home healthcare market in 2025, projected to reach US$26.2B by 2030 (8.1% CAGR), supported by government funding and the shift to home-based care.

Source: Mordor Intelligence

Provincial

Care delivery is regulated and funded province by province — favoring operators with local licensure expertise and disciplined compliance.

Source: CIHI

Exhibit

Canada home healthcare market

USD billions

$17.7B2025$26.2B2030 (projected)

Source: Mordor Intelligence

8.1% CAGR, 2025–2030.

Exhibit

Canada senior living market

USD billions

$15.7B2025$22B2031 (projected)

Source: Mordor Intelligence

5.8% CAGR, 2025–2031.

CA 03

Operators and fragmentation

Like the U.S., Canadian senior care is a long tail of local operators — even the market leader holds a small national share.

~160

Communities operated by Chartwell, Canada's largest senior living operator (~25,000 residents) — a small fraction of national capacity, underscoring how fragmented the market remains.

Source: Senior Housing News / Chartwell disclosures

US$15.7B

Canada senior living market in 2025, projected to reach ~US$22B by 2031 (5.8% CAGR) — steady, demographics-backed growth.

Source: Mordor Intelligence

~2,000+

Publicly funded long-term care homes tracked nationally — 627 in Ontario alone, where 57% are private for-profit and 27% not-for-profit. Retirement homes and home care agencies add thousands more licensed operators on top.

Source: CIHI

750+ / 60K

Licensed retirement homes in Ontario alone, housing 60,000+ residents under RHRA regulation — the private-pay universe a consolidator operates within; licensure is province by province, raising the value of multi-provincial platforms.

Source: RHRA / provincial regulators

~8,200

Home health care services establishments in Canada, fewer than 2,000 with employees — a highly fragmented base of acquirable operators; for-profits earn ~63% of sector revenue.

Source: ISED Canadian Industry Statistics / Statistics Canada (2025)

93%

Canadian seniors housing occupancy at year-end 2025 — above pre-pandemic levels and on pace for ~95% by end of 2026, with rents up 3–6% and construction starts below 1% of inventory for a third straight year.

Source: Cushman & Wakefield (2026)

$2B + $1.1B

Ontario's stacked multi-year home care funding commitments (2024 budget plus fall 2025 economic statement), which the province credits with an 18% two-year rise in patients accessing home care — a direct tailwind for contracted providers.

Source: Government of Ontario

CA 04

Roll-up and M&A demand

Consolidators and private-equity-backed operators are actively rolling up Canadian senior living — demand for quality assets is visible in closed transactions.

6 in 2 quarters

Spring Living, one of Canada's larger senior living operators, acquired six Ontario retirement residences across three transactions in Q4 2025 and early 2026, reaching 29 properties and ~3,500 suites in Ontario and Quebec.

Source: RENX (2026)

~C$118M

Prima Living's acquisition of nine Ontario communities (689 units) from Chartwell — a fast-scaling consolidator adding to a 1,187-suite portfolio.

Source: Industry reporting (2026)

$432M

Chartwell's six-community senior living acquisition in 2025 — the market leader itself is buying, alongside private-equity-backed operators active in Canadian seniors housing.

Source: Senior Housing News (2025)

C$2.7B+

Canadian seniors housing transaction volume in 2025, with 2026 primed for record-setting volume as U.S. and Canadian institutional capital re-enters the sector.

Source: Cushman & Wakefield (2026)

C$4.6B

The largest Canadian seniors housing sale on record: Welltower's acquisition of the 38-community ultra-luxury Amica portfolio from Ontario Teachers' Pension Plan, closed April 2026 — a benchmark valuation signal for premium Canadian assets.

Source: Welltower / deal announcements (2026)

The firm's primary focus is the United States; Canadian opportunities are evaluated selectively where the same operating model applies.

Synthesis

Implications for capital

Read together, the data points to a specific window for disciplined acquirers:

01

Demand is structural, not cyclical.

The 65+ population grows every year for the next two decades in both countries regardless of rates, elections, or sentiment. Occupancy at two-decade highs against 1% inventory growth means demand is already outrunning supply.

02

Supply is fragmented and aging into transition.

Roughly 11,500 home health agencies and ~31,000 assisted living communities — most small, local, and founder-owned — face a generational ownership transition. The seller pipeline is demographic, like the demand.

03

Labor advantage compounds.

With care aides the largest and among the fastest-growing U.S. occupations, operators who recruit and retain at scale convert a sector constraint into a competitive moat that small independents cannot match.

04

The M&A window favors disciplined buyers.

Record institutional capital ($191B in 2025) validates the sector, while tighter regulatory oversight has thinned the buyer pool for smaller deals. Selectivity at the large end leaves the lower middle market — where this firm operates — comparatively less contested.

05

Exits are proven.

Healthcare PE exit value of $156B in 2025 and multi-billion-dollar platform sales (TEAM Services, Enhabit) demonstrate that well-built care platforms find institutional buyers at scale.

The synthesis above reflects the views of Celer Capital based on the cited third-party data. It is not investment advice or a projection of results.