Market Research
The market, by the numbers.
Demographics, market structure, labor, and transaction activity across home health, assisted living, and home care — the evidence base behind the firm’s healthcare thesis. Full citations accompany every figure.
Data as of August 2026 · Refreshed quarterly
At a Glance
The investor highlight reel.
$191B
Record global healthcare PE deal value, 2025
Bain & Company
89.9%
U.S. senior housing occupancy Q2 2026, 19 quarters of gains
NIC MAP
~42,500+
U.S. home health agencies + assisted living communities combined
CMS / Argentum
82M
U.S. adults 65+ by 2050, up from ~61M today
U.S. Census Bureau
Exhibit
The U.S. provider universe by sub-industry
Number of providers / communities
Source: IBISWorld (2026) / CMS (2023) / Argentum (2026)
Assisted living counts reach ~41,500 under broader state licensure definitions (NCAL). Non-medical home care adds tens of thousands of establishments on top — too definitionally varied to chart with confidence.
Exhibit
Most providers are small: the consolidation gap
Assisted living communities (U.S.)
Source: Argentum Largest Providers (2025)
Even the largest U.S. senior living provider operates roughly 2% of communities — the definition of a fragmented, consolidable market.
Primary Market
United States
US 01
The demographic engine
U.S. demand for home health, assisted living, and home care is driven by an irreversible demographic shift.
61M → 82M
U.S. adults aged 65+, today versus 2050 — from roughly 18% of the population toward nearly a quarter.
Source: U.S. Census Bureau
89.9%
U.S. senior housing occupancy in Q2 2026 — 15 of 31 primary markets at or above 90%, and the 19th straight quarter in which absorption outpaced inventory growth.
Source: NIC MAP (Q2 2026)
12M → 19.8M
U.S. adults 85+ — the core assisted living cohort — projected to grow from ~12M in 2030 to ~19.8M by 2050, roughly tripling from today's ~6M.
Source: U.S. Census Bureau
7:1 → <3:1
The family caregiver support ratio (adults 45–64 per person 80+) falls from 7:1 in 2010 to under 3:1 by 2050 — structurally shifting care from unpaid family to paid providers.
Source: AARP Public Policy Institute
4.18M
Americans turning 65 in 2025 — about 11,400 per day, the highest on record ('Peak 65'); older adults already outnumber children in 11 states.
Source: Alliance for Lifetime Income / U.S. Census Bureau
7.4M → 13.8M
Americans 65+ living with Alzheimer's dementia today versus 2060 — a near-doubling that makes memory care the fastest-growing senior housing segment.
Source: Alzheimer's Association, 2026 Facts and Figures
$409B → ~$1T
Annual U.S. dementia health and long-term care costs, 2026 versus 2050 — alongside 19B hours of unpaid dementia care worth an estimated $446B in 2025, a monetized proxy for latent paid-care demand.
Source: Alzheimer's Association, 2026 Facts and Figures
1%
Senior housing inventory growth in 2025 — the lowest since tracking began in 2006, deepening the supply-demand imbalance.
Source: NIC MAP
Exhibit
U.S. adults aged 65+
Millions of people
Source: U.S. Census Bureau
Exhibit
U.S. senior housing occupancy, Q2 2026
Percent occupied
Source: NIC MAP (Q2 2026)
19th consecutive quarter of gains; AL–IL spread narrowest since 2014.
US 02
Home health
Skilled, Medicare-certified clinical care delivered at home — a large, reimbursement-driven market with a consolidating agency base.
~$160B
Projected U.S. home healthcare market by 2026; North America holds ~42% of a global market growing at ~10.5% CAGR toward ~$1T by 2033.
Source: Grand View Research / Fortune Business Insights
12,000+
Medicare-certified home health agencies in 2024; excluding California the supply shrank 1%, and 97% of beneficiaries live in a ZIP code served by two or more agencies. Over 80% for-profit.
Source: MedPAC (December 2025) / CMS
$16B / 2.7M
Medicare fee-for-service home health spending in 2024 across 2.7M users and 8.3M 30-day care periods — with 18.1% of hospital discharges referred to home health, above pre-pandemic levels.
Source: MedPAC (December 2025)
21.2%
Average FFS Medicare margin for freestanding home health agencies in 2024 (for-profits 23.1% vs nonprofits 12.2%) — but the all-payer margin is just 5.0%, making payer mix and operational quality the decisive value levers.
Source: MedPAC (December 2025)
-1.3%
CY2026 Medicare home health payment update (~-$220M), with MedPAC recommending a further 7% base-rate cut for 2027 — a reimbursement glide path that rewards efficient operators and pressures marginal ones toward exit.
Source: CMS CY2026 HH PPS Final Rule / MedPAC (March 2026)
4–6×
Commonly cited lower-middle-market transaction multiple range (EBITDA) for Medicare-certified home health agencies. Illustrative benchmark; actual pricing is deal-specific.
Source: Industry transaction benchmarks
Sponsor-led
Private-equity-backed platforms actively consolidate the space; sponsor-backed add-ons led home health transaction activity through 2025–2026.
Source: Mertz Taggart / Bain & Company
US 03
Senior living & assisted living
Senior housing spans independent living, assisted living (ALF), and memory care. Assisted living is the firm's focus segment: needs-based demand, private-pay revenue, and record occupancy against a supply drought.
~31,000
Professionally managed U.S. assisted living communities housing nearly 1.4M residents; counts reach ~41,500 under broader state licensure definitions. No operator holds a dominant national share.
Source: Argentum (2026) / NCAL / CDC NCHS
88.4%
Assisted living occupancy in Q2 2026, within a senior housing market at 89.9% overall; the AL–IL occupancy spread is the narrowest since 2014.
Source: NIC MAP (Q2 2026)
~550K
Projected senior housing unit shortfall by 2030 — a ~$275B investment gap; Q1 2025 construction starts (~1,076 units) were the lowest since 2009.
Source: NIC MAP Vision
~5%
Assisted living rent growth year over year — ahead of independent living (~4%) and well above the ~3% long-term average.
Source: NIC MAP
$25B
U.S. senior housing transaction volume in 2025 — among the strongest years on record; acquisition activity expected to remain elevated through 2026.
Source: NIC MAP
6–8×
Commonly cited lower-middle-market transaction multiple range (EBITDA) for assisted living operations. Illustrative benchmark; real-estate-included deals price on cap rates.
Source: Industry transaction benchmarks
Continuum of care
Large operators integrate vertically across the care continuum: among top-25 nursing operators, an estimated ~80% also offer assisted living and outpatient therapy, ~76% hospice, ~52% home care, and ~40% pharmacy — the multi-vertical playbook this platform follows.
Source: Industry operator analyses (commonly cited)
1%
Inventory growth in 2025 — a two-decade low. New construction starts remain depressed, extending the supply-demand imbalance into the 2030s.
Source: NIC MAP
Exhibit
Senior housing rent growth, year over year
Percent
Source: NIC MAP
Exhibit
Vertical integration among top-25 nursing operators
Estimated share offering each adjacent service
Source: Industry operator analyses (commonly cited)
The continuum-of-care playbook: large operators monetize each vertical; home care feeds facility occupancy.
Exhibit
Benchmark EBITDA multiples by segment
Midpoint of commonly cited lower-middle-market ranges (×)
Source: Industry transaction benchmarks
Illustrative benchmarks, not valuations; actual pricing is deal-specific.
US 04
Home care (non-medical)
Personal care and companion services — private-pay and Medicaid-funded, the most fragmented of the three industries, and the one demographics push hardest.
$658B
Global home care services market in 2026, projected to ~$1.33T by 2033 (~10.6% CAGR).
Source: Coherent Market Insights / Future Market Insights
Tens of thousands
Non-medical home care establishments across the U.S. — dominated by small independent and franchise operators; the largest platforms hold single-digit national share.
Source: IBISWorld / Statista
3–5×
Commonly cited lower-middle-market transaction multiple range (EBITDA/SDE) for non-medical home care agencies. Illustrative benchmark; payer mix and caregiver retention drive pricing.
Source: Industry transaction benchmarks
53M
Unpaid U.S. family caregivers providing an estimated $870B in informal care annually — structural unmet demand that professional operators will absorb.
Source: AARP / National Alliance for Caregiving (2025)
$145.9B
Annual Medicaid home and community-based services (HCBS) spending — now the clear majority of the $228.6B Medicaid long-term-services budget, the payer backbone of Medicaid-funded home care.
Source: Medicaid.gov / CMS-commissioned LTSS analysis
US 05
Labor: the binding constraint — and the moat
Care labor is the largest occupation in America and its fastest-growing constraint. Operators who can recruit and retain at scale hold a durable advantage.
4.3M
Home health and personal care aides employed in the U.S. as of May 2025 — the single largest occupation in the country, at a median wage of $17.21/hour (~$35,800/year).
Source: U.S. Bureau of Labor Statistics (OEWS, May 2025)
75%
Median annual caregiver turnover at U.S. home care agencies in 2024 — improved from the 81.6% peak but still the sector's defining constraint; retention capability is the acquirer's largest value-creation lever.
Source: Activated Insights 2025 Benchmarking Report
~30%
Share of U.S. direct-care aides who are immigrants (820,000+ workers) — making labor supply sensitive to 2025–2026 immigration policy shifts and reinforcing the advantage of scaled employers.
Source: KFF (April 2025) / PHI
+17%
Projected employment growth for home health and personal care aides, 2024–2034 — with ~765,800 openings per year, far above the all-occupation average.
Source: U.S. Bureau of Labor Statistics
#1 sector
Healthcare and social assistance is projected to be the fastest-growing U.S. employment sector through 2034 (+8.4%, ~2M jobs).
Source: U.S. Bureau of Labor Statistics
US 06
M&A activity
Healthcare private equity set records in 2025. Home-based care deal volume has since become more selective under tighter regulatory oversight — an environment that favors disciplined, compliant buyers.
$191B
Record global healthcare private equity deal value in 2025 — surpassing the 2021 peak — across 445 announced buyouts, the second-most on record. Healthcare buyout value rose ~115% year over year.
Source: Bain & Company, Global Healthcare Private Equity Report 2026
$156B
Healthcare PE exit value in 2025, up from $54B in 2024, as sponsor-to-sponsor activity rebounded — proof of a functioning exit market.
Source: Bain & Company
105
Home-based care transactions closed in 2025 (21 more than 2024), led by hospice; 27 closed in Q1 2026 and 16 in Q2 2026 as buyers turned more selective.
Source: Mertz Taggart Home-Based Care M&A Reports
$3B / $1.1B
Even in a selective market, 2026 produced two of the sector's largest deals on record: General Atlantic's ~$3B acquisition of TEAM Services Group and Kinderhook Industries' ~$1.1B take-private of Enhabit.
Source: Mertz Taggart / industry reporting (2026)
240
Publicly announced seniors housing & care M&A transactions in Q2 2026 alone (+25.7% vs Q2 2025), representing nearly $4B — the third consecutive quarter averaging 80+ announced deals per month, with assisted living just over half of all deals.
Source: Irving Levin Associates (LevinPro LTC, Q2 2026)
733
Publicly announced senior care M&A transactions in the 12 months ending mid-2025 — a record by deal count, up from 717 in 2024 and 518 in 2023, with ~$11.9B in disclosed value.
Source: Irving Levin Associates (LevinPro LTC)
252 / 912
Private equity acquisitions in U.S. assisted living, 2006–2023: 252 transactions covering 912 facilities and ~$17.3B in value — with ~68% of deals single-facility, the aggregation playbook in action.
Source: Peer-reviewed academic study (2025)
~70%
Share of U.S. senior housing properties held by smaller operators with 15 or fewer properties; the top 25 assisted living operators control only ~38% of units.
Source: NIC / industry ownership analyses
Rebound
U.S. health services M&A value and volume expected to strengthen through 2026 after a slower 2025 (~$18B in Q1 2026), with policy and reimbursement clarity the key variable.
Source: PwC Health Services Deals Outlook
KPMG and Deloitte healthcare M&A outlooks likewise flag continued consolidation and sustained private-capital interest across care delivery, with premium multiples for scalable home-based and adjacent-care platforms.
Exhibit
Home-based care M&A transactions
Closed deals per period
Source: Mertz Taggart Home-Based Care M&A Reports
Exhibit
Global healthcare private equity
USD billions
Source: Bain & Company, Global Healthcare Private Equity Report 2026
Exhibit
The senior care M&A cycle — deal count
Announced transactions per year
Source: Irving Levin Associates (LevinPro LTC)
2026 pace annualizes Q2 2026's 240 announced deals — the third straight quarter averaging 80+ per month. Outlook: PwC expects health services M&A to strengthen through 2026; demographic supply of retiring founder-owners points to an elevated deal pipeline into the 2030s.
Exhibit
Senior care M&A disclosed value
USD billions per 12-month period
Source: Irving Levin Associates / NIC MAP
Deal mix has shifted toward many smaller transactions — consolidators systematically aggregating regional operators rather than relying on mega-mergers.
Exhibit
U.S. senior housing ownership concentration
Share of properties by owner type
Source: NIC / industry ownership analyses
Seventy percent of the market sits with small operators — the acquisition universe.
Exhibit
Q2 2026 home-based care deals by subsector
Closed transactions
Source: Mertz Taggart
Hospice was also the most active subsector in Q1 2026 (10 deals).
Selective Expansion Market
Canada
CA 01
Demographics and demand
Canada's aging curve tracks the U.S. with a smaller base and heavier public-payer involvement — a complementary expansion market.
23–25%
Share of Canada's population projected to be seniors (65+) by 2036, up from roughly 19% today.
Source: Statistics Canada / CIHI
2×
Canada's 75+ population — the heaviest users of home care and residential care — is projected to double by 2037.
Source: CIHI
1 in 10
Canadian seniors aged 75+ live in residential care, with capacity constraints pushing policy and funding toward home-based alternatives.
Source: CIHI
199,000
Additional long-term care beds Canada needs by 2035 — nearly doubling existing stock, requiring an estimated $64B in capital spending: a structural capacity gap private operators help fill.
Source: Conference Board of Canada / Canadian Medical Association
CA 02
Market size and structure
A large, provincially regulated market growing at a high-single-digit rate, with government funding a structural demand tailwind.
US$17.7B
Canadian home healthcare market in 2025, projected to reach US$26.2B by 2030 (8.1% CAGR), supported by government funding and the shift to home-based care.
Source: Mordor Intelligence
Provincial
Care delivery is regulated and funded province by province — favoring operators with local licensure expertise and disciplined compliance.
Source: CIHI
Exhibit
Canada home healthcare market
USD billions
Source: Mordor Intelligence
8.1% CAGR, 2025–2030.
Exhibit
Canada senior living market
USD billions
Source: Mordor Intelligence
5.8% CAGR, 2025–2031.
CA 03
Operators and fragmentation
Like the U.S., Canadian senior care is a long tail of local operators — even the market leader holds a small national share.
~160
Communities operated by Chartwell, Canada's largest senior living operator (~25,000 residents) — a small fraction of national capacity, underscoring how fragmented the market remains.
Source: Senior Housing News / Chartwell disclosures
US$15.7B
Canada senior living market in 2025, projected to reach ~US$22B by 2031 (5.8% CAGR) — steady, demographics-backed growth.
Source: Mordor Intelligence
~2,000+
Publicly funded long-term care homes tracked nationally — 627 in Ontario alone, where 57% are private for-profit and 27% not-for-profit. Retirement homes and home care agencies add thousands more licensed operators on top.
Source: CIHI
750+ / 60K
Licensed retirement homes in Ontario alone, housing 60,000+ residents under RHRA regulation — the private-pay universe a consolidator operates within; licensure is province by province, raising the value of multi-provincial platforms.
Source: RHRA / provincial regulators
~8,200
Home health care services establishments in Canada, fewer than 2,000 with employees — a highly fragmented base of acquirable operators; for-profits earn ~63% of sector revenue.
Source: ISED Canadian Industry Statistics / Statistics Canada (2025)
93%
Canadian seniors housing occupancy at year-end 2025 — above pre-pandemic levels and on pace for ~95% by end of 2026, with rents up 3–6% and construction starts below 1% of inventory for a third straight year.
Source: Cushman & Wakefield (2026)
$2B + $1.1B
Ontario's stacked multi-year home care funding commitments (2024 budget plus fall 2025 economic statement), which the province credits with an 18% two-year rise in patients accessing home care — a direct tailwind for contracted providers.
Source: Government of Ontario
CA 04
Roll-up and M&A demand
Consolidators and private-equity-backed operators are actively rolling up Canadian senior living — demand for quality assets is visible in closed transactions.
6 in 2 quarters
Spring Living, one of Canada's larger senior living operators, acquired six Ontario retirement residences across three transactions in Q4 2025 and early 2026, reaching 29 properties and ~3,500 suites in Ontario and Quebec.
Source: RENX (2026)
~C$118M
Prima Living's acquisition of nine Ontario communities (689 units) from Chartwell — a fast-scaling consolidator adding to a 1,187-suite portfolio.
Source: Industry reporting (2026)
$432M
Chartwell's six-community senior living acquisition in 2025 — the market leader itself is buying, alongside private-equity-backed operators active in Canadian seniors housing.
Source: Senior Housing News (2025)
C$2.7B+
Canadian seniors housing transaction volume in 2025, with 2026 primed for record-setting volume as U.S. and Canadian institutional capital re-enters the sector.
Source: Cushman & Wakefield (2026)
C$4.6B
The largest Canadian seniors housing sale on record: Welltower's acquisition of the 38-community ultra-luxury Amica portfolio from Ontario Teachers' Pension Plan, closed April 2026 — a benchmark valuation signal for premium Canadian assets.
Source: Welltower / deal announcements (2026)
The firm's primary focus is the United States; Canadian opportunities are evaluated selectively where the same operating model applies.
Synthesis
Implications for capital
Read together, the data points to a specific window for disciplined acquirers:
01
Demand is structural, not cyclical.
The 65+ population grows every year for the next two decades in both countries regardless of rates, elections, or sentiment. Occupancy at two-decade highs against 1% inventory growth means demand is already outrunning supply.
02
Supply is fragmented and aging into transition.
Roughly 11,500 home health agencies and ~31,000 assisted living communities — most small, local, and founder-owned — face a generational ownership transition. The seller pipeline is demographic, like the demand.
03
Labor advantage compounds.
With care aides the largest and among the fastest-growing U.S. occupations, operators who recruit and retain at scale convert a sector constraint into a competitive moat that small independents cannot match.
04
The M&A window favors disciplined buyers.
Record institutional capital ($191B in 2025) validates the sector, while tighter regulatory oversight has thinned the buyer pool for smaller deals. Selectivity at the large end leaves the lower middle market — where this firm operates — comparatively less contested.
05
Exits are proven.
Healthcare PE exit value of $156B in 2025 and multi-billion-dollar platform sales (TEAM Services, Enhabit) demonstrate that well-built care platforms find institutional buyers at scale.
The synthesis above reflects the views of Celer Capital based on the cited third-party data. It is not investment advice or a projection of results.
Sources
- Bain & Company — Global Healthcare Private Equity Report 2026
- PwC — Health Services Deals Outlook
- KPMG — Healthcare & Life Sciences M&A Trends
- Deloitte — Life Sciences & Health Care M&A
- NIC MAP
- CMS (Centers for Medicare & Medicaid Services)
- NCAL / AHCA — Assisted Living Facts & Figures
- U.S. Bureau of Labor Statistics — Occupational Outlook
- U.S. Census Bureau
- Statistics Canada
- CIHI (Canadian Institute for Health Information)
- Mertz Taggart — Home-Based Care M&A Reports
- Grand View Research
- Fortune Business Insights
- Mordor Intelligence — Canada Home Healthcare
- AARP / National Alliance for Caregiving
- IBISWorld — Home Care Providers in the US
- Argentum — Senior Living Data
- CDC NCHS — Residential Care Communities
- MedPAC — Home Health Payment Adequacy
- Cushman & Wakefield — Canadian Seniors Housing
- RHRA — Retirement Homes Regulatory Authority (Ontario)
- Alzheimer's Association — Facts and Figures
- KFF — Direct Care Workforce Analyses
- Activated Insights — Home Care Benchmarking
- ISED — Canadian Industry Statistics
- Conference Board of Canada
- Senior Housing News
- RENX — Real Estate News Exchange
Market data reflects third-party research from the cited institutions and is provided for informational context only. Celer Capital makes no representation as to its accuracy or completeness, and nothing on this page constitutes investment advice, a projection, or an offer of securities.